7 min read
Case Study: Improving the returning customer checkout at EKM
How my team removed two friction points for returning EKM customers – part of the checkout work that lifted conversion by up to 63%.
Case StudiesEcommerce
John Slater · UX designer, Preston, UK
I design digital services people can actually use.
For over 20 years I’ve worked on ecommerce platforms, self-service portals and iOS apps – with a particular focus on forms, checkouts and accessibility. I’ve worked with L&Q, EKM, Kahn Design, eBay, PayPal and Klarna.
- 20+ years
- designing digital products
- Up to 63%
- checkout conversion increase at EKM
- 25,000+
- users on apps built as side projects
Case studies
Real projects with measured results – how the work was done and what changed.
16 min read
Case Study: MyAccount repairs journey
How I made reporting a repair through MyAccount at THT (now L&Q) much easier – customer workshops, prototypes and user testing.
Case Studies
15 min read
Case Study: Building EKM Analytics
How, as an agile squad, I helped build the EKM Analytics feature guided by user feedback and insights.
Case Studies
Writing
Articles and guides on UX, form design, accessibility and ecommerce.
2 min read
The numbers behind the EKM checkout redesign
EKM measured our checkout overhaul at an average 38% conversion rate increase – from 13% up to 63%. The original study is offline, so I’ve archived the numbers here.
Ecommerce
5 min read
Can you automate accessibility testing?
You can’t fully automate accessibility testing. What tools like Lighthouse and Axe catch, where they fail, and how I combine them with manual and user testing.
AccessibilityUX
8 min read
Placeholders are hints, not labels – Bad Habits & Enhancements
Learn how to properly use the placeholder attribute, avoid creating accessibility issues and ultimately assist your users when using your forms.
AccessibilityForm DesignUX
10 min read
Building my own light-up The Killers ‘K’ sign
I built my very own DIY light up The Killers sign using power tools, wood, LEDs and some Arduino magic.
DIY
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Working on something that needs a UX designer?
I’m happy to talk about product design, accessibility reviews or UX consulting. Message me on LinkedIn.